Skills: Product Marketing, Product Management, Product Development, Strategic Communications, Developer Relations, Media Relations, Content Creation, Community Engagement, UI/UX Design, Python, Javascript.
2023-Present: █████████ █████
- Serving as GTM advisor to defense-tech startup in stealth.
2022-Present: Forta Network
- Pioneered product marketing and brand strategy, establishing Forta Network as a leader in blockchain security. Developed and executed a developer-centric communications strategy that positioned the network at the forefront of threat detection research.
- Scaled the developer community to tens of thousands, expanding the developer community from the ground up through strategic engagement and content planning, utilizing deep knowledge of on-chain and ML technologies to foster interest in security for decentralized systems.
- Spearheaded the development pipeline for technical products and features, owning aspects of the product roadmap from concept to launch. Collaborated closely with cross-functional teams, including engineering and design, to ensure seamless product development and launches.
- Led strategic partnerships and media relations, securing high-impact placements and elevating Forta Network's profile among blockchain, cybersecurity, and mainstream technology outlets. Demonstrated expertise in crafting narratives that resonate with both technical and non-technical audiences.
2021-2022: OpenZeppelin
- Directed product marketing for OpenZeppelin's suite of security tools, significantly enhancing market penetration. Elevated OpenZeppelin Contracts' NPM downloads from 40k to over 200k daily, making it the most downloaded library in its category.
- Oversaw all comprehensive product communications, from documentation and guides to updates, showcasing the ability to distill complex technical topics into clear, compelling narratives. This strategic approach amplified OpenZeppelin’s core revenue drivers, propelling robust conversion rates among our core technical audience.
- Led user-centric product development, leveraging user testing, NPS scores, and stakeholder feedback to inform product decisions and drive adoption of OpenZeppelin's security tools, resulting in significant market penetration and revenue growth.
- Helped to cultivate a community of millions of developers, leveraging data-driven insights to convert users to OpenZeppelin products through targeted communication strategies. This effort expanded our user base and also fostered a vibrant, global developer community further engaging within our ecosystem.
2020-2021: Atom Limbs
- Spearheaded the creation of Atom Limbs' brand voice and guidelines, central to commercializing the world’s most advanced robotic arm. This effort merged strategic marketing, brand building, and market analysis, showcasing my leadership in project management and cross-disciplinary collaboration.
- Developed and implemented a cutting-edge wearable technology library that detected EMG signals and transmitted data to a mind-controlled robotic arm, showcasing expertise in technical product development and innovative problem-solving at the intersection of hardware and software.
2020-2021: Digital Dx Ventures
- Supported due diligence and marketing for portfolio companies, showcasing an analytical approach to market analysis and product positioning.
- Led UX design and technical development of internal tools for LPs, demonstrating technical acumen and a keen understanding of user experience design.
Education: Tulane University - B.A. Political Economy